For many of us, the relationship with alcohol has quietly changed. Whether it’s for health reasons, mental clarity, better sleep, or simply wanting to feel more present, more people are choosing to reduce their alcohol intake or even give it up altogether. And the good news? This choice no longer feels like missing out or making a sacrifice. The pressure to drink alcohol is reducing and the judgement when you ask for a soft drink or admit you don’t drink is far less, in some cases it is even applauded by others who has though about giving up too but haven’t yet broken that habit.
The increase in readily available good quality, alcohol-free and low-alcohol alternatives have definitely made the transition to going alcohol free easier as it’s less about restriction and more about intention choosing drinks that support how you want to feel, without compromising on taste, ritual, or enjoyment.
Why People Are Drinking Less
The reasons for cutting back on alcohol are as individual as we are. Some are exploring sobriety for physical health benefits like improved sleep, clearer skin, and more consistent energy. Others are motivated by mental wellbeing, productivity, or a desire to be more present with family and friends. For many, it’s not about labels at all it’s simply about balance.
What’s important is that reducing alcohol isn’t an “all or nothing” decision. It can mean fewer drinking days, swapping stronger drinks for lighter ones, or choosing alcohol-free options when it suits you. The freedom lies in having better choices.
The Joy of a Good Alternative
One of the biggest barriers to reducing alcohol used to be the lack of appealing options. Sugary soft drinks or plain water didn’t quite hit the same spot as a beautifully served cocktail or a cold beer. Thankfully, that’s no longer the case.
Here are some standout alternatives that prove you don’t need alcohol to enjoy a great drink:
Tilimuqui Prosecco
If you love the celebratory feel of bubbles, Tilimuqui Prosecco offers a refined alternative that still feels special. Light, crisp, and elegant, with delicious notes of zesty lime and juicy peach aromas, a balanced sweetness and acidity making it a fantastic choice for toasts, brunches, or simply when you want that “glass of something lovely” without the after-effects.
It’s a Fair trade product and is available in the Co-op for £5
The Eisberg Range
For wine drinkers, Eisberg is the UK’s largest alcohol-free wine brand. Eisberg offers a range of products including a core range, which consists of Sparkling Blanc, Sparkling Rosé, Sauvignon Blanc, Chardonnay, Rosé, Merlot, Cabernet Sauvignon, and Mulled.
The Selection range consists of Pinot Noir, Pinot Grigio, Sparkling Blanc de Blancs and Sparkling Rosé. The alcohol is removed from the basic wine through a special, gentle process. To do this, they use a cutting-edge vacuum distillation system, which helps to maintain the complex aroma profile of the wines.
These are perfect for all occasions and with so many options available you are sure to find one that you love.
They also have cans of their sparkling white and rose available which are perfect for taking with you to social events so you’re prepared and therefore more likely to stick to your no/low alcohol plan.
Fever-Tree Cocktails
Fever-Tree have created two delicious non-alcoholic cocktails, a G & T and a Spritz and both taste as good as the real thing. They are perfect for when you want a great tasting, refreshing and fun drink, especially in the summer as the convenience of being in a can means they’re ideal for festivals, picnics, BBQ’s or even just a relaxed evening at home.
Fever-Tree G & T
Made by blending Fever-Tree’s iconic Mediterranean Tonic Water with juniper berries and other spice, citrus & floral botanical extracts to recreate the signature flavours associated with a classic G&T.
Price: 250ml for £1.90
Stockist: Sainsbury’s, Waitrose & Amazon
Fever-Tree Italian Spritz
This Spritz captures the taste of summer with a vibrant combination of Fever-Tree’s Italian Blood Orange Soda and distilled herbs, spices & citrus extracts inspired by traditional aperitifs to deliver an authentic and bittersweet spritz experience.
Price: 250ml for £1.90
Stockist: Sainsbury’s, Waitrose & Amazon
Nirvana Lagers and Stout
Beer lovers don’t need to feel left out. Nirvana’s range of lagers and stout are full of flavour, well-crafted, and very satisfying. Whether you’re craving something crisp and refreshing like their cloudy lemon larger or something rich and dark like their chocolate milk stout, these drinks keep the familiar comfort of beer while supporting an alcohol-free lifestyle.
Available online and from Amazon
A Choice That Supports You
Reducing or giving up alcohol isn’t about deprivation, it’s about alignment. It’s about choosing what supports your wellbeing, your energy, and your lifestyle right now. With options like Fever-Tree, Tilimuqui, Nirvana, and Eisberg, it’s never been easier to enjoy the ritual, flavour, and social connection of drinking, without the downsides.
Whatever your reason for cutting back, know this: you’re not missing out. You’re simply choosing differently and often, choosing better.